Are you seeing red after drinking your wine slushie or cocktail? If it's bright red, orange, purple, etc., it likely contains Red Dye. And yes, that should make you see red.
In fact, red dyes, particularly artificial ones like Red Dye 40 (Allura Red AC), raise health concerns due to potential adverse effects. These synthetic dyes, derived from petroleum, are commonly used in processed foods, beverages, cosmetics, and medications. Here's why we would NEVER put them in Lush:
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Potential Carcinogenicity: Though there’s limited evidence linking Red Dye 40 to cancer in humans, animal studies have shown mixed results, prompting some researchers to call for further investigation. Other red dyes, like Red 2 and Red 3, have shown carcinogenic properties in high doses in animal studies.
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Allergic Reactions: Red dyes can cause mild to severe allergic reactions, particularly in people sensitive to food additives. These reactions may include skin rashes, hives, swelling, and digestive upset.
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Immune System Effects: Some research has suggested that Red Dye 40 may have effects on the immune system, potentially increasing the release of histamine, which could heighten allergic responses.
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Sensitivity and Food Intolerances: In addition to hyperactivity, red dyes may contribute to mood swings, headaches, and gastrointestinal issues in those sensitive to food dyes.
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Hyperactivity in Children: Yes, we realize Lush is not exactly a kids' drink. HOWEVER, many customers use it to make non-alcoholic drinks and mocktails, including kids' organic slushies & sodas (they are delicious). Some studies have linked Red Dye 40 and other artificial colors to hyperactivity and behavioral issues in children. The FDA considers these dyes safe in regulated amounts, but several studies and anecdotal evidence suggest some children may be sensitive.
Due to these concerns, some countries, like the EU, have stricter regulations or labeling requirements on artificial dyes, while others have banned certain red dyes altogether. And due to all of this, Lush will never use Red Dye. We are passionate about clean ingredients and beautiful cocktails. If we ever think one of our mixes needs a bit of a color boost, we use organic hibiscus powder for just the right subtle hue!